What Do People Like to Watch on YouTube in 2022?

Updated: March 24th, 2022, 02:26:23 IST
Published: March 23rd, 2022
What Do People Like to Watch on YouTube in 2022?
Title: What Do People Like to Watch on YouTube in 2022?

When it comes to the latest trends on how people are watching YouTube videos - when, where, and even what - there are plenty of misconceptions. Here I will put some latest stats on YouTube watch behavior and bust some common myths.

I’m about to tell you one little secret…

All YouTube videos are created with lots of different taste and even though you see the same title for specific video on youtube.

It’s true. There are different types of Youtube videos and some video types perform better than others, regardless of who is shooting the video. According to my opinion and observations, I will pick the most watched videos type and why it is so rich on Youtube.

Myth: When people watch YouTube on their mobile devices, it's during the day and "on the go"

Reality: The majority of watch time on YouTube is mobile, yet many marketers still believe mobile viewing translates to short, daytime, on-the-go sessions. In fact, when it comes to YouTube viewing behavior, mobile is a lot like TV: The world watches at home, during prime time, and on horizontally oriented screens.

The Top 3 video types are as follows:

Without further ado, here’s what audiences are watching most on YouTube in 2022.

1. Movies & Video Music

Music videos and content for kids still top the charts of most-watched videos ever.

2. Political & Any controversial News

People around the world is so keen to get involve themselves into various topics. I would love to give biggest examples of such kind topics. The biggest news in 2022 is about Covid19 pandemic searches. Even still people are afraid of such vulnerabilities. The next big one is World War III Russian invasion in Ukraine War. It's so difficult period for the people to survive this greatest of all time era with War and pandemic. The last example, from India The Kashmir file that created a lot of buzz around the people and felt connectivity with Kashmiri Pandit's and their sentiments.

3. Product Reviews

The best reviews are when the YouTube influencer has a chance to be creative and do the review in their own style. They give information about the products and show each detail through impressive visuals along with it.

I think, like with television, people just want to be entertained. The most popular videos on YouTube are ones that strike some kind of a chord with the viewer, typically an emotional one.

There's definitely a formula to it, but it's not black in white. Here are a few correlations I've identified among popular YouTube videos:

  • They strike an emotional chord
  • They have a provocative title / thumbnail combination
  • They are only as long as they need to be. In other words, no filler or bs content. This leads to a higher watch time and just makes the video more entertaining.
  • People are compelled to share them. You want them to watch your video and think "I've got to show this to my friends!".

According to the Youtube Creators Academy, a few of the most popular youtube video topics include:

  1. Entertainment.
  2. News.
  3. Food.
  4. Gaming.
  5. Beauty and Fashion.
  6. Music.
  7. Sports.
  8. Science and Technology.
  9. Education.
  10. Travel.
  11. Podcast.

Myth: YouTube is only for watching viral videos

Reality: People get lost spending time on YouTube for a lot of reasons. Whether they want to learn, laugh, catch up on pop culture, jam out to their favorite music, or lean back for a show, people can find whatever they're looking for on YouTube.